Purity Laboratories is a limited company with its Head Office in Dublin and a Sales and Marketing office in London.

The company’s business and product development strategy focuses on providing the retail trade with high quality, niche products in the oral hygiene market. Over the past 15 years, Purity Laboratories have regularly launched innovative products in the health and beauty category. At present, the company’s main focus is in the whitening toothpaste and oral care markets, with exciting new product developments constantly under review.

We continually work to improve product formulations and keep them in line with the latest technological developments. It is because of this, that tests conducted by the BBC Watchdog programme revealed that Beverly Hills Formula toothpaste removed over 90% of tooth staining.
Purity Laboratories have a commitment to marketing with packaging, in both physical and decorative terms. This provides the consumer with the best proposition in terms of functionality and design. The company provides high level support through advertising and promotions (where appropriate) at both national and regional levels. This is important to us as our main goal is to generate and maintain good relationships with customers and retailers by supplying them with high quality products.

Purity Laboratories distributes to and services all sectors of the retail trade, domestic and export, large or small, ranging from major chemists and grocery multiples to department stores, smaller wholesale and retail chains.