About Us
History
Founded in 1992 in the heart of Beverly Hills, California, USA, Beverly Hills Formula provides premium quality oral care products for the oral health and beauty sector, through their range of whitening toothpastes, mouthwashes and oral care products, to help you achieve that all important “Hollywood” smile.
In the beginning, the aim of the company was to attain tooth whitening results which seemed impossible. Whilst being effective at stain removal, the majority of whitening toothpastes at that time included very high levels of abrasivity that were responsible for mouth sensitivity and damage to the tooth enamel.
Beverly Hills Formula provided a solution for this problem, not only turning a dream into reality, but also making it available to everyone. Combining leading scientific advancements and finest ingredients, they created a toothpaste which provided high stain removal and whitening effect without damaging the enamel. This was, and continues to be, the core idea of the company.
The combination of the most innovative ingredients from both Europe and North America lead to the development of the chemical formula, which together with the famous high quality waters of Co. Wicklow in Ireland, resulted in the first product - Total Protection toothpaste - being launched in 1993. The product was a great success and was soon followed by another innovative toothpaste, the first – Sensitive Whitening toothpaste - which alongside making teeth whiter, reduced the sensitivity, giving customers suffering from sensitive teeth the ability to use and benefit from whitening products.
The motivation to be the best in the world was not limited to the quality of the toothpaste. Taking care of the customer, Beverly Hills Formula was the first brand in the UK to introduce its Money Back Guarantee system, which is still honoured to this day. The company also preferred to spend its resources on enhancing the quality of the product going inside the tubes instead of excessive packaging and spin marketing.
To this day, Beverly Hills Formula are not willing to compromise on quality, using only the finest and most innovative ingredients, regardless of the cost. Trying to satisfy the needs of every client, the brand now provides a wide selection of oral care products ranging from the original toothpastes to new products, including Dentist’s Choice Gum & Whitening Expert and Natural Whitening Expert toothpastes launched in 2011, as well as Perfect White and Perfect White Sensitive toothpastes launched in 2012.
From the very start and to this day, scientific advancements, finest ingredients, and care for its customers are still the top priorities for Beverly Hills Formula, the brand which has enjoyed its success for almost twenty years.