Gum disease is the most common dental problem that will occur in almost over 50% of the adult population age 35+, with 9 out of 10 people developing gum disease at some point in their lives. The cause is plaque, a sticky film of bacteria that forms on teeth and adheres to the gums, eventually turning to tartar, causing inflammation, irritation and swelling, all signs of the first stages of gingivitis. In order to prevent gum disease by controlling the amount of plaque that builds up on your teeth, Purity Laboratories have introduced their Beverly Hills Formula Gum Strengthening toothpaste. This new toothpaste boasts a gum protection system, with vitamin E to invigorate and strengthen the gums, plus fluoride to protect against the exposed root area. Beverly Hills Formula Gum Strengthening toothpaste contains ingredients such as Permethol which helps to reduce and stop bleeding gums, whilst Panthenol, Q10, Vitamin E and Folic Acid promote healthy growth of the gum tissues.

HEALTHIER GUMS - Contains Permethol which helps to reduce and stop the bleeding of the gums, plus Co-enzyme Q10, Folic Acid, Vitamin E and Panthenol, to help nourish and strengthen the gum tissue. ANTI-PLAQUE - Helps fight plaque a cause of TARTAR. STRONGER ENAMEL - Contains Xylitol and Fluoride, agents proven to help strengthen, remineralise and harden tooth enamel for cavity protection. WHITER TEETH - Cleans and safely removes stains and films without bleaching. LOW ABRASION - Laboratory studies prove that the Gum Strengthening formula is less abrasive than other leading brands of both whitening and regular toothpaste. TOTAL PROTECTION - Contains Xylitol, a clinically proven agent that helps fight plaque, a cause of gum disease, tooth decay and bad breath. GREAT TASTE - The long-lasting mint flavour freshens your breath every time you brush.